Mats Akerlund - Head of New Media, Sweden Radio

Mats Akerlund - Head of New Media, Sweden Radio Your computer is a “radio” and your mobile is a “computer” One mobile strategy to multiple mobile strategy Mobile offer: freedom of FM radio plus internet radio unique experience mobile.sr.se audience is the same of www.sr.se ! Merge of the mobile service in the web service. Provide a rich mobile experience as possible SR brandend on demand mp3player for Iphone soon.


